Before discussing SEO, we need to understand what it is. SEO stands for search engine optimization. In other words, getting seen on sites like Google. You know when you search for something online, and about a million things on that topic come up? You don’t want your coffee shop to be the one millionth choice. You want to be number one, and Cara Coffee wants that for you also, as our client. Local SEO is key for successful brand awareness online.
Sounds simple enough, and when you think about it, it may be the most important effort in drawing regular customers into your coffee shop. As we create content for coffee shops, we are careful to include important keywords that pertain only to your area. The name of your town, your location, etc., lets people know that you are the best choice for meeting, relaxing, and grabbing a great cup of coffee. Utilizing Local SEO on your website, brings you closer to the top in a search for a local coffee shop.
Your coffee shop website is not a blog, it is a marketing tool. However, within the website, we can create a blog page, where helpful articles and stories can serve as content, drawing readers in, and give them a feel for what you care about. A blog page is another area where Local SEO can be used, so keywords target the audience you are looking for, and in turn, create loyal customers.
Don’t let reviews scare you! You know your coffee shop is the best, and you have worked hard to get where you are at. Let that shine through with a Review Page from happy customers. Nothing makes a local coffee shop stand out from the others, like rave reviews. Reviews aren’t just great to grab people’s attention, they are also great for getting the community involved. Ask satisfied customers to let you know how pleased they are by stopping by the website and jotting it down! Local SEO will naturally happen as local customers leave a review.
Yep, it’s still here and doesn’t seem to be fading. Whether you are into it or not, your coffee shop needs to be seen on Social Media. Customers today expect to find you on sites such as Facebook and Instagram. There is no better way to engage locally. Cara Coffee knows the ins and outs, and we will get you noticed on social media.
Content and Customer Participation
You don’t just sell coffee. You are the neighborhood coffee shop. It is a place to gather and catch up. You wouldn’t throw a party or have people to your home without conversation and participation from your guests. Think of your website and your customers in the same way. Even if they aren’t in your coffee shop on a particular day, they know they have a place to go to feel connected to it. Creating content in which customers can participate, or maybe leave a story themselves, creates a sense of community.
At Cara Coffee, we understand how SEO works. All we need from you are your goals and future plans, and together we will get your shop noticed. Learn more about Marketing Coffee.