Nothing will sustain your local coffee shop business like repeat, loyal customers. You most likely are not the only coffee shop they have to choose from. You need to stand out from the others, not only in online searches, but in the way you treat your customers, and of course in your excellent product.
Brand Identity
Certainly, you have an image you want to portray when people think of your coffee shop. If you do not yet know what that is, it needs to be strongly considered. Your shop needs to have a certain vibe, whatever that may be. What kind of customer are you trying to draw into your coffee shop? What kind of feelings do you want to come to one’s mind when they hear your brand?
Your brand identity is truly who you are. Cara Coffee can help you in deciding what that is, and work with you on making sure that identity is clear on your website. We will make sure your current and future customers know exactly who you are and give them a feeling of belonging with your coffee shop.
Local SEO
Coffee shops may be a dime a dozen, but yours is not. You are unique and have worked hard to create your brand. Don’t settle for getting lost in the search engine sea of coffee shop websites. Your website is everything when it comes to being found and giving new customers their first taste of what their experience at your unique coffee shop will be like.
Using search engine optimization, is critical in getting your site seen, and bringing in your customers. Local SEO is specific to your local coffee shop needs. At Cara Coffee, we know what key words to organically flow into the content of your website, helping it to be found quickly when using an online search.
NAP
Name, address, and phone number… sounds simple enough, and it is. However, the name, address, and phone number can sometimes be an afterthought as businesses focus on their identity and website.
Placing your NAP in the right place on your website, making sure it is available on all platforms (citysearch, yelp, chamber of commerce, etc.), and quickly found in a search, is critical. After all, what good is a beautiful coffee shop and website, if people don’t know how to contact or find you?
Today there is a wide array of choices when it comes to getting this important information about your shop out there. We can help you understand which are absolutely necessary.
Rave Reviews
If you have ever been trying to decide for yourself, when choosing between two restaurants, making a purchase, or maybe even where to grab a cup of coffee, you have probably read some reviews to help in making your choice. We value other’s opinions.
People considering becoming a customer at your coffee shop, want to know what others have to say about it. The best way for that to happen is a review page on your website. And the best way to get positive reviews is with excellent customer service.
Treat every customer as a long time, loyal customer, and they are sure to become one.
At Cara Coffee we look forward to doing our part in helping your local coffee shop grow into a lucrative business, with a satisfied, loyal following. Learn More about Coffee Shop Local SEO.