As a coffee farm owner or operator, your concern is growing the best coffee, and connecting with the people who need it. The environment must be perfect, with the sensitive coffee bean, and you are the one making sure that happens. When you got into the business of growing coffee, you probably didn’t have content marketing on your mind. The good news is you still don’t have to, because we already have it on our minds for you. You grow the beautiful coffee bean… Cara Coffee will grow the awareness of your farm.
How Does Content Marketing Differ from Ads?
Growing awareness for any business is for the purpose of gaining recognition and loyal customers. With content marketing, the goal is to engage your audience, so your coffee farm is at the top of their minds when they hear the word coffee. Some businesses may feel content marketing isn’t necessary because they run ads. Ads have their place, but so do ad blockers. Some will never see your ad because of it. Most of us do not want to be inundated with ads any more than we already are. Imagine the number of ads we see each day, and actually ignore? An ad is a quick blurb. Content is meaningful.
Content marketing comes in many forms. As a coffee farm, your possibilities are endless. Community involvement and posts, reviews, helpful information on brewing coffee, educational articles… these are just a few examples of the type of content that can be used to build your coffee farm website and brand.
As your content increases, and customers / coffee business owners become more engaged, they will begin to feel like a part of your coffee community. This is important to people. After all, we have an extraordinary amount of coffee to choose from in our world. Loyalty is created through engagement and belonging.
Your farm seeks consistency in its beans, and loyal customers seek consistency in your business. A great way to show them that consistency is through content marketing. As your faithful audience grows, they will look forward to new content on your site. Yes, you are a coffee farm first – but to get people to support your farm, you need to draw them in. Lead generation will naturally happen as your content grows and creates involvement. When content marketing is used wisely, you will become seen when search engines are used. There is no point to a website unseen.
Cara Coffee has the ability to get your content growing, and continue to grow it as needed. Working together with you, we will evaluate your coffee farm goals, and decide how much content you need, and how often. A stylish website is great and very important, but useless without content. Don’t be like many, just throwing ads out there, hoping you will reach just one out of thousands. Creating purposeful, useful content, is what secures serious, and loyal customers. Customers who will return, spread the word, and stand behind your brand.