Marketing requires a knowledge of the market. Before advertising in the coffee industry, the coffee market needs to be “studied” to understand the most current trends and desires of the coffee customer. Cara Coffee specializes in coffee website design, which means we know the coffee marketing world well. Many elements such as design, customers’ needs and wants, and your goals for your business, need to be considered while designing your website, and before making it go live.
Internet Marketing and The Coffee Industry
Imagine the differences in marketing through the ages. Gone are the days of everyone tuning into the television in the living room at the same time each evening, to watch the same show and hear the same commercials. Many of us still hear those familiar jingles in our heads. Today, our options to see advertising have exploded. We can see most anything, anywhere, and at any time. Internet/digital marketing is an absolute must, because today’s coffee customers aren’t just hanging out in the living room… they are hanging out online.
You need your website to pop up on the screens of your customers. Smart phones, pads, laptops… you can be seen literally all over the world. Your digital website is very important. Working closely with Cara Coffee, we understand the importance, and most importantly, we understand the coffee industry. We have done the research for you, and know how to get you noticed. Your website brings all of your digital marketing into one place. Your coffee industry requires you to be seen on social media, you have specific areas you want to relate to your customers, and so many other things that need to be known about you and your business. It all comes together at your website. In the coffee industry, when it comes to internet marketing, your coffee website is everything.
Coffee Shop Local SEO
The coffee shop is a special category of the coffee industry. It is a significant part of many cultures in our world, bringing people of the community together. The coffee shop’s wild popularity contributes significantly to the profit of the coffee industry. As we narrow that down, in your corner of the world, our focus is on your coffee shop. Your customers are important to you, and your shop is important to them. To keep your coffee business thriving and growing, it needs to be marketed correctly, and be seen through your digital website.
Using any online search engine, searching for “coffee shops” is bound to turn up thousands if not millions of answers. The thing is, you aren’t just a “coffee shop.” Your shop is unique, and it is the local coffee shop for many. To make your website seen in those searches, local SEO is necessary in getting your shop noticed. At Cara Coffee we will discuss with you what it is you want to be noticed for. Some examples of local SEO are links to social pages, local content, and any keywords that would cause a search to bring up your specific shop in your area. SEO can sound overwhelming, but it isn’t to us. It is part of what we do at Cara Coffee web design.
Coffee Brand Design
“Don’t judge a book by its cover” is what we are taught… but it still happens. And when it comes to your brand, you kind of want it to. Your brand identity shows who you are. As soon as your digital website is in front of a possible customer, you want it to evoke feelings – whatever you choose those feelings to be. Your customers are going to draw a conclusion from your website whether you like it or not. They are going to judge your coffee and what you have to offer, as soon as they see your brand identity. Together we can work with you in deciding what that looks like. On a website it involves your style, colors, and even wording. In the coffee industry, we can create a feeling of calmness and serenity… a place to leave all of your worries behind and just think about coffee… or the opposite… a place of high energy, and it’s time to get things done kind of mood. No matter your thoughts on brand identity, Cara Coffee web design will make that identity clear on your website. Your website shows who you are, and when done correctly, that will shine through.
Cara Coffee Web Design looks forward to serving you as your coffee industry website specialists. Contact us and we will happily answer all of your questions, and get the coffee website you’ve been dreaming of, finally up and running. You’ve got dreams and goals, and we can help you reach them through internet marketing and the perfect website. The coffee industry is alive and well. Your coffee website should be also. Contact Cara.Coffee